Way201aba09274/30/2023 In 2010 the Carrera 1887 won La Petite Aiguille ("the small hand") award for watches retailing for less than CHF5,000 at the Grand Prix d'Horlogerie de Genève. The design of the Professional Golf Watch was developed with Tiger Woods. In 2006, another TAG Heuer watch, entitled Professional Golf Watch, won in the same Leisure/Lifestyle category. TAG Heuer received the iF product design award for the second time in two years. It was chosen among more than 2,200 timepieces presented by watchmakers from 35 countries. The watch received the award in the Leisure/Lifestyle category. The award was given away by the International Forum Design Hannover GmbH, held in Hanover, Germany. In 2007, TAG Heuer won the iF product design award for its Monaco Calibre 360 LS Concept Chronograph. TAG Heuer's current lines include Formula One, Aquaracer, Link, Carrera, Monaco, Connected, Autavia, and Heuer Heritage. The name TAG Heuer combines the initials of "Techniques d'Avant Garde" and the founder's surname. In 1999, French luxury goods conglomerate LVMH bought nearly 100 percent of the Swiss company. Powered by a calibre 5 automatic movement, this steel 'Aquaracer' reference has a rotating bezel for precise timekeeping and luminous hands and markers to ensure visibility in low-light conditions. In 1985, TAG Group purchased a majority stake in the company, forming TAG Heuer. TAG Heuer's 'Don't Crack Under Pressure' campaign is a tribute to the mental toughness required of serious athletes - it also says a lot about the physical integrity of the Swiss brand's watches. The company began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland. is a Swiss luxury watchmaker that designs, manufactures and markets watches and fashion accessories, as well as eyewear and mobile phones manufactured under license by other companies and carrying the TAG Heuer brand name.
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